It literally doesn’t pay to ignore online shoppers, and Wix Stores makes sure that your products or services appear in front of as many potential customers as possible. The e-commerce platform combines web hosting with site creation tools that let you build a professional, online shop—no coding knowledge required. It may not offer as much storage as Shopify, or the ability to switch themes like PinnacleCart, but Wix Stores joins those Editors’ Choice picks as a top-tier, e-commerce offering that’s geared toward beginners and small businesses.
How Do You Get Wix Stores?
You can set up a Wix Stores account in two ways. One method is to visit Wix.com and signup for a Business & eCommerce plan (you cannot accept payments using a regular Wix web hosting plan). The three plans—Business Basic, Business Unlimited, and Business VIP—provide hosting and commerce tools. There’s also a bespoke Enterprise plan.
The second method is for people who already have a Wix-hosted site: use the Wix Stores add-on app. You can find the app in the Wix App Market, and add it to your website with just a few clicks.
You Can Trust Our Reviews
Though we suspected that Wix Stores and Business & eCommerce overlapped in some way, we didn’t know that they are essentially the same service (the former acts as traditional web hosting, the latter act as a website builder) until we chatted with a customer support member. Hopefully, Wix makes this a bit clearer in the future.
How Much Does Wix Stores Cost?
Wix offers more affordable plans that don’t include e-commerce elements, but for the sake of this review, we’ll focus on the plans that do offer selling options. Business Basic ($23 per month, with discounts for annual plans) offers a free domain for a year, 20GB of storage, five hours of video, unlimited product inventory, the ability to sell products via social channels, and $300 in ad vouchers for use with Google and Bing. Honestly, that’s just the tip of the iceberg; Wix Stores is stacked with money-making features.
The $27-per-month Business Unlimited plan (with discounts for yearly plans) builds upon Business Basic by including 35GB of storage, 10 hours of video, subscriptions and recurring payments, USPS shipping discounts, user reviews, and the ability to sell in online marketplaces.
Business VIP ups the storage to 50GB and video to unlimited. In addition, the package (starting at $49 per month, with discounts for long-term plans) boasts a loyalty program, custom reports, and priority customer care. The top-tier Enterprise plan (contact Wix for a custom price quote) adds many stacked features, including VIP support.
Wix Stores doesn’t charge any transaction fees, which is a nice peace-of-mind offering for new or novice users. In fact, most of the services we reviewed, including 3dcart, PinnacleCart, and Volusion, don’t charge transaction fees. Rather, they offset payment charges to the gateway with which you choose to accept payments. Keep in mind that the companies that don’t charge transaction fees often charge bandwidth fees, which is true of the three previously mentioned companies, as well as Wix Stores. As a result, small companies that don’t expect to have too much traffic should opt for a seller that doesn’t charge per purchase.
Comparatively, Shopify offers three packages as part of its standard offering: Basic Shopify, Shopify, and Advanced Shopify. Basic Shopify ($29 per month) charges 2.9 percent and 30 cents for every online credit card transaction, and 2.7 percent for every in-person transaction. The Standard Shopify plan ($79 per month) charges 2.6 percent and 30 cents for every online credit card transaction, and 2.5 percent for every in-person transaction. The Advanced Shopify plan ($299 per month) charges 2.4 percent and 30 cents for every online credit card transaction, and 2.4 percent for every in-person transaction. With Shopify, you never have to worry about bandwidth or storage limitations, which is helpful for companies that have deep inventory and expect heavy traffic volume.
Building a Wix Store
Like PinnacleCart, Wix Stores is not only a capable and customizable site builder, it’s also extremely easy to use. When you start your account, the software site creation wizard asks which kind of store you’d like to create. We created an “online store,” but we were given the option to choose other kinds of sites, such as a blog or an appointment booker.
From there, we used the seven-step Set Up Your Site walkthrough to, well, set up our site. Using the tool, it was a breeze to purchase a URL, establish shipping regions, and make the site Google-friendly by adding keywords, favicons, and the like. The draw is the product database, which is simple to build and maintain. It lets you upload photos (from your own collection or Wix’s massive stock photo library), add descriptive text, and log item counts.
For companies that already exist, Wix Stores asks you to enter your website name, address, and phone number. The tool searches the web for your information. It can find and incorporate your social outlets and your images, and then pull this content into your site editor. Within the step-by-step site design wizard, Wix Stores gives you the option to adds things such as a fan gallery, a donate page, blog, chat window, or whatever is pertinent to your kind of business. Wix Stores is quite flexible.
Well, mostly. Unlike Squarespace or Weebly, Wix doesn’t let you switch templates once you’ve chosen one. That’s a significant ding against the service, as you need to create a separate site and transfer your files over to the new pages if you want to give your online destination a fresh look.
Once your site is up and running, you can use the Promote tab to create social media posts to Facebook and Instagram (you can add others), and conduct basic email marketing.
Customer Payments and Add-Ons
Wix Stores accepts payments via credit cards, debit cards, PayPal, Square, and Stripe. Wix Stores also accepts point-of-sale (POS) transactions, but only via iOS devices. Wix Stores offers automated shipping and tax rates with any account above the Business Basic tier. If you go Business Basic, you must set a standard price for both figures and then go back and make manual adjustments as needed.
Excellent Customer Service and Uptime
Wix Stores offers 24/7 phone and chat-based support when emailing is not enough and you need a person to help you out. We found it easy to get someone in chat even in the morning’s wee hours, and the phone support representative was very helpful in answering our questions about the different options available in each package.
Website uptime is one of the most important aspects of a hosting service. If your site is down, clients or customers will be unable to find you or access your products or services.
We used a website-monitoring tool to track our Wix Stores test site’s uptime over a 14-day period. Every 15 minutes, the tool pings our online store and sends us an email if it is unable to contact the site for at least 1 minute. The testing data reveals that Wix Stores is remarkably stable; in fact, it didn’t go down once in the two-week testing period. You needn’t worry about your Wix Stores-powered e-commerce site going down for extended periods of time.
The Story on Wix Stores
If your goal is to create a gorgeous e-commerce site that’s easily edited, Wix Stores is an excellent option. The software’s wide breadth of features and deep stock media well won’t leave you in a creative lurch, either. Whether you’re an e-commerce wizard or a web-building novice, you’ll love using Wix Stores—an Editors’ Choice pick alongside PinnacleCart and Shopify—to sell products or services.
For more on e-commerce, check out Building an E-Commerce Website: 8 Technical Aspects You Need to Know and How to Secure Your E-Commerce Website.
The Bottom Line
Featuring numerous customization options, Wix Stores is a robust, e-commerce platform that’s strongly geared toward beginners who want to quickly sell products or services.
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Source By https://www.pcmag.com/reviews/wix-stores