Tag: cryptocurrency

Facebook-Backed Cryptocurrency Project Libra Rebrands With a New Name: Meet Diem

(Credit: The Diem Association)

You may have forgotten about Facebook’s cryptocurrency project Libra, but it’s back(Opens in a new window)—with a new name. The Libra Association has rebranded itself as Diem, the Latin word for “day,” in an effort to gain approval from financial regulators across the globe.  

“We are excited to introduce Diem—a new name that signals the project’s growing maturity and independence,” Diem Association CEO Stuart Levey, a former US Treasury Department under secretary, said in a statement.

The rebranding occurs as Diem is preparing to launch next month as

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Mastercard Makes It Easier for Banks to Launch Cryptocurrency Cards, Loyalty Programs

Mastercard announced(Opens in a new window) a new partnership today that makes it much easier for consumers to be offered cryptocurrency cards and loyalty programs

Mastercard is partnering with Bakkt(Opens in a new window), which focuses on managing digital assets (cryptocurrency, gift cards, rewards), to enable merchants, banks, and fintechs within the US to more easily embrace cryptocurrency and offer it to consumers.

What that means in reality is more banks can start offering Mastercard-backed, crypto-focused debit and credit cards, as well as the ability to hold digital currency just like they do with the dollar. Loyalty

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