You may have forgotten about Facebook’s cryptocurrency project Libra, but it’s back(Opens in a new window)—with a new name. The Libra Association has rebranded itself as Diem, the Latin word for “day,” in an effort to gain approval from financial regulators across the globe.
“We are excited to introduce Diem—a new name that signals the project’s growing maturity and independence,” Diem Association CEO Stuart Levey, a former US Treasury Department under secretary, said in a statement.
The rebranding occurs as Diem is preparing to launch next month as
