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CHARLOTTE, N.C.–(BUSINESS WIRE)–Sonic Automotive, Inc. (“Sonic Automotive” or “Sonic” or the “Firm”) , a Fortune 500 firm and one of many nation’s largest automotive retailers, right this moment introduced the appointment of Dino Bernacchi as Chief Advertising and marketing Officer of EchoPark Automotive, the Firm’s rising nationwide pre-owned automobile phase, efficient October 4, 2021.

Bernacchi joins EchoPark Automotive after most lately serving because the Senior Vice President of Advertising and marketing for the Cleveland Browns NFL franchise. He has 20 years of expertise within the automotive {industry}, having led advertising and marketing and branding groups at Common Motors, Harley-Davidson, and Mazda.

“We’re excited to deliver Dino Bernacchi on board,” mentioned David Smith, CEO of Sonic Automotive and EchoPark Automotive. “His huge experience in model growth and advertising and marketing is a pure match with our objective of constructing EchoPark a nationwide family title synonymous with offering an distinctive visitor expertise to shoppers who store on-line or in-store for high quality pre-owned automobiles at nice costs.”

The appointment of Bernacchi as the primary CMO for the pre-owned phase additional solidifies Sonic Automotive’s dedication to the long-term success of its EchoPark progress plan. The Firm continues to quickly broaden the EchoPark model’s footprint and expects to achieve roughly 25% of the U.S. inhabitants by the top of the yr. Sonic has additionally made important investments to develop its upcoming digital omnichannel platform for shoppers, providing EchoPark company who go to in-store or store on-line at EchoPark.com a brand new approach to purchase a automobile.

“This can be a large day for EchoPark Automotive,” mentioned Jeff Dyke, President of Sonic Automotive and EchoPark Automotive. “Not solely does Dino deliver intensive expertise in creating award-winning manufacturers, however he’s additionally an amazing match with our tradition. We’re thrilled to have him be a part of us to make the most of his experience in our market enlargement efforts and to lift shopper consciousness of our upcoming digital omnichannel resolution.”

Bernacchi’s dedication to creating inventive, customer-centric advertising and marketing and engagement campaigns all through his profession has been acknowledged nationally and internationally. Advertising and marketing campaigns that Bernacchi has been part of have obtained two Cannes Gold Lion awards for creativity and international affect of a advertising and marketing marketing campaign, three Gold Effie awards for product launches and media methods, and an Emmy for a 2020 docuseries.

“I’m personally excited to be again within the automotive enterprise and professionally excited to assist construct a model whose sole focus is driving automotive possession goals with one of the best visitor expertise,” mentioned Dino Bernacchi, Chief Advertising and marketing Officer of EchoPark Automotive. “I couldn’t move up the chance to assist propel a enterprise that may provide up one of the best of each. David, Jeff, and staff have constructed the inspiration of a robust model that we’ll take to the following degree.”

Following its 2014 launch, EchoPark Automotive has quickly turn into one of many pre-owned automotive retail {industry}’s most distinguished success tales. The Firm continues to broaden its EchoPark footprint into new markets and anticipates 90 p.c inhabitants protection by 2025, enabling its interim objective of retailing 575,000 automobiles and producing $14 billion in annual EchoPark revenues by 2025, whereas driving towards a two million automobile annual gross sales alternative at maturity.

EchoPark Automotive company can go to on-site or on-line at EchoPark.com to buy over 10,000 high-quality, one- to four-year-old pre-owned automobiles underneath authentic manufacturing unit guarantee, with clear CarFax experiences. The straightforward, clear on-line buy expertise consists of below-market, no-haggle pricing (together with taxes and costs), a agency trade-in automobile provide, aggressive financing options, and the power to select from a choice of high quality automobile safety plans. After scheduling a pickup appointment at an EchoPark Supply Heart or Retail Gross sales Heart, company are greeted by an EchoPark Expertise Information to assist reply any questions and finalize all automobile buy particulars earlier than shortly getting them on their approach dwelling with their new buy. With over 15,000 five-star opinions so far, the EchoPark expertise is clearly resonating with company.

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 firm based mostly in Charlotte, North Carolina is on a quest to turning into probably the most precious automotive retailer and repair model in North America. Our focus to perform this will probably be by creating, innovating and offering industry-leading visitor experiences, pushed by strategic investments in expertise, teammates and concepts that finally fulfill possession goals, enrich lives and ship happiness to each visitor with each encounter. Because the fifth largest automotive retailer in North America, our 87 franchised dealerships are dedicated to delivering on this objective whereas Sonic continues to take aggressive actions to develop and progressive steps to be the chief on this class. Our new platforms, packages and individuals are set to drive the following era of automotive experiences. Extra details about Sonic Automotive may be discovered at www.sonicautomotive.com and ir.sonicautomotive.com.

About EchoPark Automotive

EchoPark Automotive is the quickest rising and most complete practically new automotive retail model in America right this moment. Our aggressive plan is to cowl 90% of the U.S. by 2025 to achieve 90% of the inhabitants with probably the most distinctive enterprise mannequin and utilization of probably the most modern technology-enabled gross sales methods. This method offers a customized and most popular, guest-centric shopping for course of that has been confirmed out by persistently delivering award-winning guest-focused experiences and superior worth to automobile patrons nationwide with a mean financial savings as much as $3,000 over the competitors. EchoPark is about to be the #1 in near-new/pre-owned 1-4-year-old automobile gross sales by 2025 and already making its mark by incomes the 2021 Client Satisfaction Award, creation of latest Proprietor Expertise Facilities, growth of all-new on-line purchasing expertise and a spotlight to develop the model. EchoPark’s mission is in its title, Every Car deserves a Happy Owner. This drives all they do, differentiates itself from the competitors, and has them centered to redefine the class for his or her company. Extra details about EchoPark Automotive may be discovered at www.echopark.com