Nov 15, 2021 10:00 AM ET
Authorized Newswire POWERED BY LAW.COM
NEW YORK, NY – Right now, Good2bSocial introduced the outcomes of The Good2bSocial 2021 Social Legislation Agency Index, which examines how Am Legislation 200 companies undertake and apply digital advertising and marketing when it comes to outreach, engagement and enterprise improvement.
The Social Legislation Agency Index analyzes every agency’s presence on the web and throughout social media and evaluates their social utilization to increase thought management messages and in any other case have interaction with purchasers and constituents. These components are decreased to numerical measures, weighted and integrated into an algorithm to develop every agency’s rank on the Index.
This yr, Good2BSocial measured attain, engagement and advertising and marketing efficiency on platforms together with Twitter, LinkedIn, Fb, Instagram, YouTube, thought management and podcast manufacturing.
“This yr was simply as difficult and distinctive as 2020,” mentioned Man Alvarez, CEO of Good2bSocial. “We noticed Am Legislation 200 legislation companies generate an enormous quantity of content material, even creating COVID-19 useful resource facilities to offer invaluable perception and recommendation to their purchasers and prospects. Legislation companies have discovered methods to successfully use social media to construct their companies, however now they should take it a step additional. They should take part and assist strengthen their present relationships whereas strategically rising new relationships. We predict this Index reveals companies how vital it’s.
Among the many key findings within the 2021 Social Legislation Agency Index are:
Legislation companies creating podcasts has grown exponentially
Podcasts proceed to develop in recognition. Practically 40 p.c of People listened to a podcast within the final month. As of 2021, 75 p.c of Am Legislation 100 companies had a podcast and plenty of legislation companies now produce a number of podcasts. Podcasting helps attorneys additional set up themselves as consultants of their given discipline, which in flip makes them very enticing to new prospects.
The usage of video has elevated throughout social media
Video content material is among the hottest mediums for legislation companies immediately—and for good purpose. It may be extra partaking, extra memorable, and extra standard amongst shoppers than different content material on social media. Video additionally provides your model a voice and means that you can transfer shortly to reap the benefits of information tales, break down an advanced case or clarify a brand new legislation in less complicated phrases. With the rising recognition of TikTok and Instagram Tales, it’s crucial legislation companies start making the pivot to producing extra video.
Elevated deal with DEI and company activism
2020 opened up a number of ugly inequities within the nation. Legislation companies issued press releases relaying their dedication to enhancing their range efforts, upped their donations to BIPOC causes, elevated professional bono efforts, and confirmed their assist with LBGTQ audiences with rainbow flags. Different companies have even gone above and past that. As the general public and purchasers pay nearer consideration to societal and racial points, time will inform if legislation companies proceed making racial justice help an integral a part of their companies via packages and initiatives lengthy past 2021.
The 2021Social Legislation Agency Index Greatest Performing Corporations:
The General High 5 Corporations demonstrated the best complete adoption, integration and use of digital advertising and marketing, social media and thought management content material to market and develop their apply. The companies topping the checklist are:
- White & Case
- Orrick, Herrington & Sutcliffe
- Baker McKenzie
- DLA Piper
- Latham & Watkins
The 2021 Social Legislation Agency Index rankings are primarily based on a proprietary methodology developed to evaluate the effectiveness of every agency’s use of social media and digital advertising and marketing. The total report, together with total and particular person channel rankings, together with characteristic tales on the top-ranking companies in every class, is out there right here for obtain.
Good2bSocial’s mission is to assist attorneys, legislation companies and organizations perceive and leverage the facility of digital advertising and marketing, content material, and social media, utilizing unmatched expertise and the most recent expertise and strategies to energy measurable advertising and marketing and enterprise improvement methods. Good2bSocial gives a full suite of digital advertising and marketing providers for legislation companies and corporations within the authorized trade, together with web site design and improvement, social media administration, high-impact content material technique and manufacturing, e mail advertising and marketing, lead era packages, PPC, website positioning and advertising and marketing automation.
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