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Digital advertising platform Otis AI raises $2.5M to make digital advertising easy and efficient for SMBs

Revealed: Jan. 18, 2022 at 9:25 AM CST|Up to date: 12 hours in the past

NEW YORK, Jan. 18, 2022 /PRNewswire/ — Otis AI (, the digital advertising assistant for SMBs, lately raised a seed spherical bringing their complete funding to $2.5M. With Otis, an all-in-one digital advertising answer, a small enterprise can launch a data-driven multi-channel marketing campaign throughout Fb, Instagram, and Google in minutes, with no studying curve.

Founders Clarence Williams and Miguel Guerrero. Image Credits: Ricardo Andre Studios
Founders Clarence Williams and Miguel Guerrero. Picture Credit: Ricardo Andre Studios

The spherical included traders comparable to Studio VC, Insta Ventures, DEPO Ventures, 5 Eyes Ventures, Rising Ventures, Gaingels, and Papa Bear Ventures, and high executives in SMB advertising from the world’s largest digital promoting platforms.

Founders Miguel Guerrero and Clarence Williams designed the small-business answer to simplify digital advertising and introduce automated methods to drive efficiency.

“The timing of Otis is essential as a result of the pandemic accelerated the digital transformation of small companies. Otis is the proper answer for these companies to attach with their prospects and discover new ones on-line,” says CEO Miguel Guerrero.

The financing got here after the corporate crossed $1M annual income and secured strategic channel partnerships within the SMB area. This progress was fueled by an earlier $1M pre-seed spherical, raised from high executives within the fintech area.

A enterprise can merely hyperlink their present platforms, and their first-party knowledge is encrypted and synchronized to automate greatest advertising practices comparable to retargeting, online-to-offline attribution, inventive optimization, and efficiency optimization. Otis’s distinctive utilization of knowledge to supercharge promoting with enhanced focusing on and attribution permits their prospects to beat current challenges with cellular attribution and third occasion cookies.

Otis’s purchasers see a mean of 10x return on advert spend and 2x-3x enhancements in comparison with their prior outcomes. The stylish sneaker retailer Additional Butter, achieved an unbelievable 40x ROAS.

David Marquis, Nation Supervisor at Intuit Canada, has this to say about Otis:

“Otis AI’s platform empowers small companies with AI-powered, digital advertising options. The distinctive functionality of their providing to deal with the particular monetary prosperity issues we need to clear up within the wake of COVID-19 stood out for us.”

Otis’s mission is to degree the digital promoting enjoying area for SMBs throughout the online, social media platforms, and related tv. With Otis, SMBs can lastly supercharge their advertising, remove boundaries to development, and compete successfully irrespective of the scale of the corporate, their advert finances, or the facility of their opponents.

Chiara Squillantini
[email protected]  
+1 (646) 780-5773

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