Digital Marketing

Digital advertising and marketing platform Otis AI raises $2.5M to make digital advertising and marketing easy and efficient for SMBs

Revealed: Jan. 18, 2022 at 10:25 AM EST

NEW YORK, Jan. 18, 2022 /PRNewswire/ — Otis AI (, the digital advertising and marketing assistant for SMBs, just lately raised a seed spherical bringing their complete funding to $2.5M. With Otis, an all-in-one digital advertising and marketing answer, a small enterprise can launch a data-driven multi-channel marketing campaign throughout Fb, Instagram, and Google in minutes, with no studying curve.

Founders Clarence Williams and Miguel Guerrero. Picture Credit: Ricardo Andre Studios

The spherical included buyers resembling Studio VC, Insta Ventures, DEPO Ventures, 5 Eyes Ventures, Rising Ventures, Gaingels, and Papa Bear Ventures, and high executives in SMB advertising and marketing from the world’s largest digital promoting platforms.

Founders Miguel Guerrero and Clarence Williams designed the small-business answer to simplify digital advertising and marketing and introduce automated methods to drive efficiency.

“The timing of Otis is essential as a result of the pandemic accelerated the digital transformation of small companies. Otis is the proper answer for these companies to attach with their prospects and discover new ones on-line,” says CEO Miguel Guerrero.

The financing got here after the corporate crossed $1M annual income and secured strategic channel partnerships within the SMB house. This progress was fueled by an earlier $1M pre-seed spherical, raised from high executives within the fintech house.

A enterprise can merely hyperlink their current platforms, and their first-party knowledge is encrypted and synchronized to automate greatest advertising and marketing practices resembling retargeting, online-to-offline attribution, inventive optimization, and efficiency optimization. Otis’s distinctive utilization of information to supercharge promoting with enhanced focusing on and attribution allows their prospects to beat current challenges with cell attribution and third get together cookies.

Otis’s purchasers see a mean of 10x return on advert spend and 2x-3x enhancements in comparison with their prior outcomes. The stylish sneaker retailer Further Butter, achieved an unimaginable 40x ROAS.

David Marquis, Nation Supervisor at Intuit Canada, has this to say about Otis:

“Otis AI’s platform empowers small companies with AI-powered, digital advertising and marketing options. The distinctive functionality of their providing to handle the precise monetary prosperity issues we need to clear up within the wake of COVID-19 stood out for us.”

Otis’s mission is to degree the digital promoting taking part in area for SMBs throughout the net, social media platforms, and linked tv. With Otis, SMBs can lastly supercharge their advertising and marketing, remove obstacles to progress, and compete successfully regardless of the scale of the corporate, their advert funds, or the ability of their rivals.

Chiara Squillantini
[email protected]  
+1 (646) 780-5773

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