“Technology is playing a pivotal role in BPCL’s digital transformation journey. The developing technologies from some of the leading cloud providers will also have a significant impact on the future of the oil and gas industry in the Indian market,” said Rahul Tandon, head, Digital Transformation (Project Anubhav), BPCL.


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“Know-how is enjoying a pivotal position in BPCL’s digital transformation journey. The creating applied sciences from a number of the main cloud suppliers may even have a major influence on the way forward for the oil and gasoline business within the Indian market,” mentioned Rahul Tandon, head, Digital Transformation (Challenge Anubhav), BPCL.

By way of digital transformation, the previous couple of years have been dramatic. The Indian market has super digital improvement potentialities, and each the general public and the business sectors are equally dedicated to the venture. Bharat Petroleum Company Ltd (BPCL), a Fortune 500 agency, is one such participant, with a strong community of round 19,000 shops throughout India. BPCL is the second largest Indian oil advertising and marketing firm and one of many premier built-in power firms.

“Know-how is enjoying a pivotal position in BPCL’s digital transformation journey. The creating applied sciences from a number of the main cloud suppliers may even have a major influence on the way forward for the oil and gasoline business within the Indian market,” mentioned Rahul Tandon, head, Digital Transformation (Challenge Anubhav), BPCL.

To foster digital change all through its advertising and marketing division, BPCL has initiated its Challenge Anubhav, with the intention to offer a unified BPCL expertise throughout totally different touchpoints to its huge retail (B2C) and business (B2B) shopper base. The initiative bolsters BPCL’s advertising and marketing actions and provides it a single perspective on the patron, with the purpose of bettering enterprise course of effectivity, bettering supply-chain transparency, and gathering market info. The important thing initiatives launched as a part of the venture are:

SalesBuddy, a CRM utility to develop and keep shopper relationships;

IRIS, the Digital Nerve Centre, it enhances provide chain transparency and assists in delivering on BPCL’s model commitments;

Urja, a chatbot powered by synthetic intelligence (AI) that may talk in 13 languages;

HelloBPCL, a unified and built-in software program that gives a single window view of BPCL. Additionally it is a one-stop resolution for BPCL’s gross sales and repair actions.

Shopper-centricity is among the initiative’s fundamental focuses, and BPCL has teamed up with Oracle for its pilot digital advertising and marketing programme venture to enhance buyer interactions via digital channels and to cross-sell gas to its LPG clients.

“Clients in the present day search options which might be easy to make use of, intuitive, multichannel, and tailor-made in real-time, and so they prioritise seamless work supply throughout many channels. These enterprise targets have been efficiently met via our digital pilot with Oracle,” mentioned Tandon. On the response on digital advertising and marketing by utilizing Oracle Advertising and marketing Cloud – Responsys, he added, “We have now obtained optimistic suggestions on this, so we’re planning to develop a knowledge lake, and on that information lake, no matter analytics or analytics centre of excellence performs, we can be developing multiple-use circumstances that we could deploy additional.”

BPCL hopes to have a radical grasp of digital advertising and marketing platforms and the way these could enhance buyer expertise via end-to-end digital advertising and marketing buyer journeys as a part of this venture. Analytics on BPCL’s information is used to create enterprise information for easier decision-making. “Analytics and synthetic intelligence are additionally enjoying a pivotal position in boosting buyer satisfaction. Parallelly, digital advertising and marketing enabled cloud options equivalent to Oracle Responsys have helped BPCL enhance buyer engagement via data-driven selections and enhance our income streams,” he added.

“By creating this distinct edge for itself and its stakeholders, BPCL is reaping the rewards. A venture of this magnitude wants imaginative and prescient emphasis to grow to be a digital-first firm. We dwell in a digitally linked world, and know-how is pushing modifications in enterprise fashions ,” mentioned Rakesh Jaitly, senior gross sales director, Oracle Functions.

BPCL’s Tandon added that the general public sector petroleum advertising and marketing firm has made a strategic resolution to prioritise cloud and software-as-a-service options. It has created an revolutionary fuelling resolution, a cloud-first software program that’s safer, fast, and easy to make use of. This has been fairly fashionable with numerous clients utilising this resolution. These creating applied sciences can be game-changers for the business within the close to future.