After telling UK clients for months that it could now not settle for Visa bank cards, Amazon determined yesterday to reverse course.

Again in November, Amazon despatched out an e mail to its clients within the UK stating “the excessive charges Visa prices for processing bank card transactions” meant it might now not settle for them as a type of fee. What adopted was a warning each time you tried to pay with a Visa card on Amazon UK that an alternate was required quickly.

Yesterday, that modified and UK clients obtained the next e mail from Amazon:

“The anticipated change relating to the usage of Visa credit score playing cards on Amazon.co.uk will now not happen on January 19. We’re working intently with Visa on a possible resolution that may allow clients to proceed utilizing their Visa bank cards on Amazon.co.uk. 

Ought to we make any adjustments associated to Visa bank cards, we offers you advance discover. Till then, you possibly can proceed to make use of Visa bank cards, debit playing cards, Mastercard, American Specific, and Eurocard as you do in the present day.

Thanks for being an Amazon buyer.”

As somebody who lives within the UK, I’ve seen first-hand how this conduct by Amazon has triggered a number of frustration and anger. Individuals took time over the vacation interval to change from Visa to an alternate card in order to make sure they might proceed to entry Amazon’s companies. For some, this additionally meant altering the playing cards of aged kinfolk who had turn out to be extra reliant on Amazon for deliveries and leisure, as fears of catching COVID-19 saved them at house.

Finally, this entire debacle appears like Amazon used its buyer base as a bargaining chip to be able to put strain on Visa to decrease its processing charges. That tactic appears to have labored, however at what value to Amazon’s popularity with customers within the UK?

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